Apple Watch displays the notifications you want to receive and lets you respond, keeping you in touch with what you care about most. Sitting on your wrist, it gives a gentle tap when you get an alert. With ease-of-use in mind, the multi-touch surface and Digital crown make it easy to navigate between apps and voice commands and emojis provide a fun, quick way to respond. Stay on top of your work out and monitor your daily activity with Activity app, motivating you to get up and move around. Apple Watch is completely customisable, with interchangeable straps and changeable watch faces, you can make it your own. And of course, working with your iPhone Apple Watch keeps precise, accurate time.